Before I start building any website I sit down and map out the process, determine the functionality of the site and start thinking about the layout of how everything will look and function on desktop as well as mobile.
Here are the most common things I avoid.
The last thing I want to do is distract the user by inserting busy backgrounds. I like to use flat colours with a simple layout. I always aim to develop a pleasant user experience.
Bad colour combos
Colours play a big role in the overall layout and design. They can provide clear messages and highlight key areas where you want to attract attention for the user. It is also important not to use too much colour and distract your audience away from a simple clean design this is where accent colours play a huge role.
Each page will have a different layout depending on how you want your website to look and function. The last thing I want to do is cram a whole lot of info onto one page and create clutter. There are times where a page needs to show a lot of information. I will break the content up into sections to make it easier for the audience to read.
Huge image files
The last thing I want to do is have all of these awesome images and have them slow the site down. I don’t want my audience to get frustrated with load times and close the site down. I always make sure to save out my images in a web friendly format so they still look awesome and load quick.
Poor mobile experience
Most people will look at your website on their mobile device. It is so important to also provide a good experience for those users. You want them to look at your website on their phone and have a clear understanding of what you do with easy CTA.